Every day, somewhere on the internet, someone confidently explains what something costs. And every day, that person is wrong. A wedding ring "should cost three months' salary." A Tesla is "basically the price of a Camry." An NBA benchwarmer "barely makes minimum wage."
We kept noticing the same pattern: people are not bad with money — people are bad with prices. We had no feel for them anymore. Cash became cards, cards became taps, and prices became abstract numbers that appear on a screen and disappear from our memory. So we built a small experiment to test just how wrong we all are.
What makes a daily guessing game work isn't the guessing. It's the shared ritual. One set of questions per day. Everyone gets the same five. One score out of 1,000. No app to install, no account to create, no way to grind for a better number until midnight.
That constraint turns a quiz into a conversation. When your score card says 412, and your friend's says 688, there is only one possible response: "There is no way you got that ring question right."
We designed the scoring so that a great score is rare. Guess within 5% of a price and you did well. Land within 35% and you're normal. Miss by more than 60% — welcome to the majority, and to the only tier with its own sense of humor.
The most shared scores are never the best ones. They're the disasters. "I guessed a year of Harvard in 1980 cost more than my car" is a sentence with a friend attached to it. That's the entire growth strategy of this game: not ads, not algorithms — one person laughing at their own score and showing it to someone.
Something quietly useful happens after a week of playing. You start recalibrating. You learn that milk has overtaken gasoline per gallon, that the league-minimum rookie out-earns most nurses, that inflation is a story told best through a sesame bun. None of this is financial advice. All of it is context — the kind that makes you slightly harder to fool at a dealership, a jeweler, or a negotiating table.
Five prices. One score. How wrong are you?
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